I am Zorana St John (born Janjic), a London- and Paris-based fashion industry professional specializing in creative direction, design, and brand strategy. With a background in womenswear and leather goods, I have spent my career shaping collections, developing products, and crafting visual identities that seamlessly blend artistry with commercial success.

With experience spanning luxury fashion, ready-to-wear, and accessories, I bring a refined aesthetic and strategic vision to every project. My expertise lies in not only the design and development of collections but also in storytelling, market positioning, and brand evolution—ensuring that every product and campaign resonates deeply with its intended audience.

Throughout my career, I have worked with renowned brands, such as SKIIM PARIS, DIOR, HALPERN, LOMOGRAPHY, leading the creative process from concept to final execution. Whether it's designing a collection, refining a brand’s identity, or consulting on product strategy, my approach is always thoughtful, forward-thinking, and grounded in craftsmanship.

Beyond my work in fashion, I am passionate about image-making and photography, using visual narratives to elevate brand storytelling. My travels and experiences have also influenced my creative process, leading to projects that explore the intersection of fashion, culture, and contemporary aesthetics.

This portfolio is a curated selection of my work—brands and collaborations that reflect my dedication to design excellence, innovation, and timeless style.

For collaborations, consulting inquiries, or to discuss future projects, feel free to get in touch.

zoranastjohn@gmail.com